About ten years ago, a small software company named Red Hat Software was finding it
difficult to break into the consumer software market. The resistance stemmed
from the entrenched monopolies, and in particular Microsoft, which had intimidated
retail distributors into adopting hostile policies toward its competitors. It
mattered not to the retail managers that the software from Red Hat Software was
faster, more flexible, more secure, and cheaper than Windows. In fact, what
was best for their customers was never their consideration. What mattered was
that there were not enough customers demanding Red Hat's Linux-based software
to risk angering their supplier who was monopolizing the software industry. Fear
was driving these managers: not sound and logical business strategy.
There are remarkable parallels between what happened to Red Hat Software and
the treatment many retailers are giving Naturally Good Magazine. Naturally
Good Magazine is experiencing exactly the same problem of powerful corporate
interests providing incredible resistance to the retail sale of the magazine.
We feel assured that we are doing something good, or they would otherwise not be so
aggressive in preventing you from having access to our publication.
We were almost physically attacked at the headquarters of one grocery
store chain for doing nothing more than submitting a sample copy.
The Secret Plan
The staff of Red Hat Software masterminded a plan to cope with this sort of
illegal behavior, which is known in legal circles as monopoly
maintenance. Their plan involved a Secret Agent Program, in which regular
people would act as stealth marketers, who were entrusted to change the
perception of retail managers. These agents did this by requesting Red Hat
Software from managers at random retail locations which did not have it.
Sometimes, the same stores were
revisited to exert extra pressure as needed. Within a year, Red Hat's software
was on the shelves of every major software retailer in the United States, and
it was outselling Windows in most locations. In the span of only another year,
Red Hat Software broke the world's record for a highest stock market value for an
initial public offering. Stock brokers quickly gave Red Hat the nickname "Red
Hot". What Red Hat did with its Secret Agent Program is a testament to what
regular people (like us) can accomplish with just a little faith.
Together
we can beat the people who would keep the citizenry poisoned, sick, enslaved,
and silent. You too can become one of the good guys who is making the world
better, and you can start today. Contact us for more information about
becoming a Secret Agent for Naturally Good Magazine, and claim your badge.
