Coca Cola is Being Sued Over 'Vitamin Water' Health Claims
| Written by Sarah Cain Friday, 13 August 2010 18:50 |
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Members of the health movement are often on the lookout for healthy beverages. Water is not particularly flavorful, and this has given rise to a plethora of health drink scams. Flavored water has existed for well over a decade, and it continues to fool some people into believing that they are getting all of the benefits of spring water, with added flavors. Campbell's V8 came reconstituted more recently, adding mysterious "natural flavors" and reconstituted juices. When green tea became popular, companies like Lipton jumped on the new trend by delivering green teas containing unknown "natural flavors" (which are never natural), along with DNA-damaging sodium benzoate, sodium hexametaphosphate, and of course, artificial colors.
Coca Cola has been pushing "Vitamin Water" for some time. This health scam contains 33 grams of refined (probably bleached) sugar, which equates to around 8 teaspoons (about 3 tablespoons). That is not far from a regular can of coke, which has 39 grams. Synthetic vitamins are then added to make this drink "healthy". As such, the Center for Science in the Public Interest (CSPI) filed a lawsuit against Coca Cola for making health claims.
On the bottles, Coca Cola Company makes the unapproved (and bogus) health claims that the drinks prevent chronic diseases, reduce the risks of eye diseases, promotes healthy joints, and supports optimal immune function. Notice that the F.D.A. has not sent any warning letters, or commenced an armed raid against the Coca Cola Corporation yet. Instead, regulation must be undertaken by a non-profit consumer advocate group.
According to The Huffington Post, the Coca Cola company attempted to defend itself by asserting that, "no consumer could reasonably be misled into thinking Vitamin Water was a healthy beverage". Did you catch the slight-of-hand? They are suddenly implying that it is ridiculous to believe that vitamins improve health. Did they not realize that this is an admission of dishonest marketing, since their vitamin-enhanced water was previously said to be "healthier" than regular water before the lawsuit began?
It is irrational to trust the marketing claims of Coca-a-Cola, particularly on issues of health. They are yet another company that places poisonous aspartame inside diet drink cans that already have a hidden lining of transparent BPA plastic. All of their drink products contain B.P.A., by the way. They continues using carcinogenic aspartame despite the fact that this "calorie free" poison has been proven to cause weight gain. They sell regular tap water in bottles (Dasani), whilst giving customers the illusion that they are making health-conscious decisions. They even ran a "Say no to H20!" campaign that advised people to drink soft drinks instead of water. For health reasons, of course.
We are opposed to all forms of deception, but it is especially bad when those who are trying to take care of their health are being intentionally baited into harming themselves. The lesson to be learned is that critically reading labels is essential for avoiding the slow poisonings.
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