Quick Tip: Fruit Juices From Concentrate

Written by Thomas Corriher Thursday, 14 January 2010 12:55

	An "All Natural" fruit juice plant making "fresh" orange juice with tap water.

We have a savvy audience at the Health Wyze Report, so I shall bypass discussing how terrible fruit juices are which contain artificial ingredients like high-fructose corn syrup.  If you are one of our regular readers, then you probably already know this topic well.  We certainly do not wish to bore our readers, or insult their intelligence.

However, we do have a warning about juices, for an issue that most people have not considered yet.  Whenever a juice is made "from concentrate" then we have reason to beware of it.  Such juices are first concentrated by high heat over a relatively long period, which is prone to destroying all nutritional value; but this is hardly the worst aspect.  The worst part is that the juices are then recombined with tap water.  This tap water composes about 90% (or more) of the fluid of the reconstituted juices.  Therefore, you may be drinking more impurities, bleach, and fluoride by drinking juices that are made from concentrate than if you drank your local tap water instead.  The quality of the resultant juice is a product of the tap water quality at the bottling plant, which could be many times worse than your local tap water.  This does not take into account the impurities added by the concentrating, reconstituting, or the multiple redistributions that the juice gets at the various plants.  The final product may still taste like delicious juice, but it is often little more than flavored tap water by the time it reaches your local retailer.

You may find it interesting that the most popular brands of orange juice in the U.S. are owned by PepsiCo Inc., and The Coca-Cola Company.  Need we say more?